Client: Dairy Queen
Agency: Barkley
Role: Sr. Integrated Producer
Media: Website/eComm

DQ Fall Blizzard Menu Scented Candles

To launch DQ’s Fall Blizzard menus 2020, the team doubled down on the 2019 Blizzard flavor scented candles and brought them back in 2020.
Each candle’s scent is inspired by one of the 2020 Fall Blizzard menu’s flavors.
Unlike 2019, for 2020 we sold the candles as a 6-pack and 100% of the proceeds went to Children’s Miracle Network Hospitals.
We sold out in record time and donated over $25k to CMH. Check the site out here