Client: Southwest Airlines
Agency: GSD&M
Role: Sr. Integrated Producer
Media: Broadcast, Digital, Social
Production: Good Times
EP’s: Eric McCaslin & Corwin Caroll
Directors: Bonnie and Allison

Big Flex: Denver Edition

Southwest Airlines launched their new brand campaign “The Big Flex” Nationally in 2024. Creating content nationally is something that is needed for an airline but there are also “battlegrounds” in the airline industry and Denver is one of their biggest hubs as well as a battleground with other airlines. We are asked to create a campaign cohesive with the national campaign but specific to the Denver market. What better way to do that than through Denver’s beloved sports teams by using their Mascots. Armed with logistical hurdles shooting at an airport and a dollar dog night budget, we created a :30, 4 :15’s and 3 :06’s to connect with Denverits.